Guided by heart.
Grounded in expertise.
Our story
Built to help families through one of life's hardest decisions
Genwin Living was created to help families navigate one of life’s most meaningful and often overwhelming decisions: finding the right senior living community for someone they love.
We believe this process should feel less like a rushed search and more like a guided journey, one grounded in understanding, clarity, and care.
"Every piece matters. We help bring the bigger picture into focus."
Like a puzzle, the right senior living decision comes together piece by piece, care needs, location, lifestyle, budget, and family priorities all fitting into place with the right guidance.
Compassionate guidance
Patience at every step
Full transparency
Meet the team
The people behind your guidance
Jen Franks
Director of Advocate Operations and Client Experience
Jen has dedicated 15 years to the Senior Living industry. She is an expert in Independent Living, Assisted Living, Memory Care, and Personal Care Home placement. Graduating with a Bachelor’s Degree in Art, Psychology, and Philosophy from Valdosta State University, she is passionate about outside-of-the-box thinking and creative problem solving. She understands the delicate touch it takes to handle each family with dignity and care. She will do whatever it takes to find the best match. In her free-time, Jen facilitates a Parkinson Support Group, volunteers for Meals on Wheels, and is on the Pathways to Leadership Planning Committee (Atlanta Neuroscience Foundation). She also enjoys traveling and playing golf with her nieces and nephew.
Kasey Partus
Business Development Representative
Ready to take the first step?
Start with a free, no-pressure conversation. We’re here whenever you’re ready.